Equal parts marketer and futurist, Greg Verdino is a recognized expert on marketing innovation, emerging media and Web 2.0. Mr Verdino works as Chief Strategy Officer at crayon, a strategic consultancy that helps companies achieve positive change and business impact by 'joining the conversation.' Greg also writes one of the web’s most influential marketing blogs where he shares his perspectives on the social and technological changes affecting the way we market, service our customers and connect with one another.
In his leadership role at crayon, Mr Verdino leverages over 18 years of experience in online media, advertising, marketing and technology to head the company’s strategic advisory and conversational marketing practices. He provides crayon’s clients with thought leadership on how they can join online and offline conversations, effectively influence key influencers, engage consumers in meaningful dialogue and tap into the power of new marketing approaches that offer bold alternatives to traditional advertising.
Prior to joining crayon, Mr Verdino was VP/Director of Emerging Channels at Digitas, where he and his team advised clients such as American Express, AT&T Wireless and GM on creating compelling brand experiences through emerging platforms such as digital video, mobile, social media, gaming and virtual worlds.
Mr Verdino has worked in emerging media and new technologies since 1998 when, as Vice President/General Manager of Arbitron NewMedia, he produced a number of groundbreaking studies in consumer online media usage behavior and the impacts of convergence on traditional media channels. Greg has also held strategic marketing and sales positions at Akamai Technologies, Loudeye, Globix Corporation and ROO Online Broadcast Network. Greg began his career in 1990 as an advertising executive at Wunderman, Blau Marketing Technologies, Saatchi & Saatchi and Geer DuBois.
Mr Verdino is a highly sought after speaker who has given speeches, led panel discussions and presented webinars at dozens of corporate and association events over the past ten years. His recent appearances include Advertising Week NYC, Brand ManageCamp, DM Days New York, Inbound Marketing Summit, MarketingProfs B2B Summit, OMMA Social, Virtual Worlds 2008 and corporate corporate meeting and workshops for a number of global companies.
Books
In addition to blogging, Mr Verdino has written articles for MediaPost’s OMMA magazine, iMedia Connection and MarketingProfs.com, and was a contributing author to the social media anthologies The Age of Conversation and The Age of Conversation 2: Why Don’t They Get It? He has been profiled in and quoted by a wide variety of business and news media including Advertising Age, Adweek, Business Week, Forbes, New York Times, Newsday and the Wall Street Journal.