James Alexander is Co-Founder of Zopa, and CEO of Green Thing.
Zopa is the internet marketplace where people meet to lend and borrow money, which launched in 2005, and where James was CEO until 2007. Zopa was named by Business 2.0 in 2006 as “1 of 11 companies that will change the world”, by CNet as “Internet Innovation of 2006”, won a Webby Award for Best Banking/Bill-Paying Site 2007, The Banker Award for Internet Project of 2007, and in 2008 won Best Financial Services website.
Green Thing is an online not-for-profit social movement to mobilise the masses to act against climate change. It inspires people to lead a greener life. Green Thing won the Green Awards best digital category in 2009.
James was previously Strategy Director at Egg, a world leader in digital banking. He joined Egg to create new things – launching Egg’s digital TV and mobile services and the UK’s first and most successful account aggregation service. He became Strategy Director in 2001 and saw Egg through its highly successful period of growth and move into profitability in the UK. James then led the exploration of a breakthrough opportunity for Egg entering the US.
On leaving Egg, James was a founder member of the team that identified the major consumer trend of the next 20 years - Freeforming. Before Egg, James worked at LEK Consulting, where he developed the business case for Smile, Co-operative Bank's internet bank.