With over 30 years of experience, Mr Rakshit is India’s eminent market research analyst with tremendous insights into Indian consumers and the Indian marketplace.
Education & Career
An alumnus of Cathedral & John Connon School, Mumbai, Mr Rakshit graduated with B.Sc Honors in Physics from Bombay University and obtained his Masters degree from the Jamnalal Bajaj Institute of Management Studies.
Mr. Rakshit started his career in 1973 as a Research Executive in IMRB, before moving to the research buyers' side in 1976, when he joined GPI (Philip Morris) as Brand Manager and launched Four Square Kings cigarettes, a very successful brand in India. From 1978-80, Mr. Rakshit worked with P&G as MR Manager, before joining MRAS [now Nielsen] as a Director. At Nielsen, Mr. Rakshit pioneered audience measurement in India in television (TAM), radio (RAM) and print (NRS) media. Under his leadership, Nielsen has introduced a new technology to measure retail off take across the country.
He has also developed a prediction model for parliamentary elections which has proven to be immensely successful in India, Bangladesh and Srilanka.
Boards and Memberships
Mr. Rakshit was the India Representative of the European Society for Opinion and Marketing Research (ESOMAR) from 1991-96, and is a past President of the Market Research Society of India [MRSI]. He is currently a member of the Board of Governors of the Advertising Standards Council of India (ASCI).
Books/ Articles
Mr Rakshit has written several papers on research both in India and abroad and his articles are featured regularly in Outlook , ESOMAR, and MRSI